Expertise
At Rx Medical Marketing, we are strategic about helping your practice grow.
Here’s how we will do it.
We believe that a strong network of referring physicians is key to growing your practice. That’s why we’re committed to helping you build this network. We don’t believe in a one-size-fits-all approach, so we’ll work with you to create a strategy that is tailored to your practice and will have a direct, positive impact on your medical practice.
RX Medical Marketing will ethically and professionally represent your practice to potential referral sources, such as physicians, hospitals, clinics, and other healthcare providers.
One needs to establish and foster strong connections with potential referral partners to be a successful medical practice. Our physician liaison team is ready to assist you in developing and implementing the most refined techniques for maintaining good connections within the medical community to facilitate increased patient referrals.
We believe in the power of communication. That’s why we maintain constant contact with your existing and new client referral base. We provide specific messages about your practice, target and sell your most profitable procedures, improve communication with referring colleagues to increase your patient base.
Additional Marketing Services:
Competitor Analysis/SWOT
Patient/Physician Satisfaction Surveys
Branding/Social Media Strategy
Marketing Collateral for your Practice
Special Events, Health Fairs, Open House, Speaking Engagements
Website
SEO
Data Analytics
Referral Growth Strategies
Our group is committed to assisting physicians in boosting their referrals and revenue by strengthening relationships with other healthcare providers. We use our marketing expertise and tailored materials to strategically introduce and promote the services of the physicians we represent to selected medical providers and their teams. We ensure ongoing engagement through repeated visits tailored to your specific needs.
Management of Referral Source Relationships
We relate to the physician as well as the entire staff. We understand that medical assistants, nurses, and referral coordinators often play a critical role in referring patients to your clinic. They are also crucial in communicating any feedback regarding your practice and the services you provide to their patients. Whether the feedback is positive or negative, we ensure that this information is relayed back to you and your office.
Community Relations
Engaging in meaningful connections with patients in the community is vital. We can help to elevate your practice brand by participating in local endeavors and/or sponsoring special events to achieve the greatest impact while being attentive to your marketing dollars.
Comprehensive Marketing Plan
At Rx Medical Marketing, we know that a defined referral marketing plan is crucial for achieving your business objectives. We’ll devise monthly strategies to monitor and advance your practice goals.
Digital Marketing Services Management
Reputation Management/Social Media/Website/SEO- Our team can oversee your online marketing campaigns.We collaborate with digital marketing specialists in each area to optimize your online presence.
Educational Marketing Materials
The materials we distribute enhance the value of you and your practice. Our services include creating practice specific collateral designed to effectively promote your unique services.
How we do it?
1. Provider Liaison Field Marketing Plan Options:
- Short & Long Term contracts are available – ( 6 month minimum)
- We plan and implement monthly referral development plans making a set number of calls to defined referral sources each month, tailored to fit your budget and growth goals.
- All plans include call reports and ongoing referral tracking.
- Educational lunch and learns or “meet and greets” can be arranged during each 30-day call cycle to introduce you and your team to referring physician offices.
2.Create a Comprehensive Strategic Marketing Plan:
- We begin by either building from the ground up or reviewing your existing marketing efforts. By understanding your needs, we craft and deliver a detailed right-sized plan that resonates with your practice's vision, mission, and fundamental values.
3. Digital marketing management:
Our team can oversee your online marketing campaigns. We partner with 3rd party specialists to optimize your online presence.
- Reputation Management
- Email Marketing
- SEO
- Social Media Strategy
- Website Development
- Video Marketing
4. Additional Marketing Services:
- Graphic Design
- Branding
- Writing
- Public Relations
- Promotional Products
- Marketing Collateral
- Direct Mail Campaigns